- Technical SEO
- On-page and Content
- Off-Page SEO
The Kansas Jayhawks won their first game of the season against the Miami Hurricanes.
Checkout this video:
The Jayhawks take on the Hurricanes in Coral Gables tonight in a matchup of two of the best teams in college basketball. Kansas is coming off a tough loss to Oklahoma State, while Miami is coming off a big win against Duke. Who will win this matchup?
Set up GSC and Bing Webmaster tools
1. Go to www.google.com/webmasters/tools/home?hl=en
2. If you have a Gmail account, use that to sign in. Otherwise, create a new Google account.
3. After you sign in, you’ll see the Webmaster Tools home page. In the left navigation bar, click Add a site.
4. Type in the URL of your website, then click Continue.
5. Google will now verify that you own this site. To do this, they’ll send a message to the Google+ account or Gmail address that you used to sign up for Webmaster Tools (or the domain registrant’s email address, if you didn’t use Gmail). The verification message will contain a special link that you’ll need to click on to verify your ownership
6. After you click the link in the message, you’ll see a confirmation message that says “Congratulations! You’ve successfully verified ownership of [your site].” That’s it! You can now go ahead and use all of the features Webmaster Tools has to offer
Set up Google Analytics
In order to set up Google Analytics, you will need to create a Google account and then sign up for a new Analytics account. Once you have done this, you will be given a tracking code. This code needs to be added to your website in order to track your site traffic.
Install and configure an SEO plugin (wordpress)
If you want your WordPress site to rank well in search engines, then you need to make sure you have an SEO plugin installed and configured. There are many different SEO plugins available for WordPress, but we recommend using Yoast SEO. Yoast SEO is a popular plugin that is easy to use and configure.
To install Yoast SEO, login to your WordPress site and go to the Plugins section. Click “Add New” and search for “Yoast SEO”. Once you find the plugin, click “Install Now” and then “Activate”.
Once the plugin is activated, you will need to configure it. Yoast SEO has a lot of options, but we recommend only changing the things that you are comfortable with. The most important settings are the ones under the “General” tab. Here you can set the default title and meta description for your site, as well as specify which social media accounts should be used when sharing your content.
That’s all there is to it! Once you’ve installed and configured Yoast SEO, your WordPress site will be well on its way to ranking better in search engines.
The Miami Hurricanes defeated the Kansas Jayhawks in their college football matchup on September 7th, 2019. The final score was 28-24, with Miami pulling ahead in the fourth quarter. This was a highly-anticipated game, as both teams were ranked in the Top 25 going into the contest.
Identify your competitors
In business, the term “competitor” refers to a company that sells products or services similar to yours. If you’re in the market for a new pair of shoes, for example, your competitors are other retailers that sell shoes.
Competitors are important to businesses for a number of reasons. First and foremost, they provide customers with choices. They also force businesses to stay on their toes and continuously improve their products and services.
In order to develop an effective business strategy, it’s important to understand your competitors. Here are four tips for doing just that:
1. Know who your competitors are.
This may seem like a no-brainer, but you’d be surprised how many businesses don’t have a clear understanding of who their competitors are. A good place to start is by doing a Google search for companies that sell products or services similar to yours. You can also ask your customers who they would consider to be your biggest competitors.
2. Keep tabs on what they’re doing.
Once you know who your competitors are, it’s important to keep tabs on what they’re up to. This means monitoring their marketing efforts, pricing strategy, product offerings, and anything else that could impact your business. There are a number of tools you can use to do this, including Google Alerts, Mention, and Social Mention.
3. Understand their strengths and weaknesses.
Every business has strengths and weaknesses—including your competitors. Once you have a good understanding of your competitor’s strengths and weaknesses, you can develop strategies for how to best compete against them. This could involve everything from adjusting your pricing strategy to changing the way you market your products or services
Conduct a keyword gap analysis
When two companies compete for the same market, they need to be aware of the words that their customers use to search for products and services. This is called keyword research. By conducting a keyword gap analysis, you can find out which company is more visible for the keywords that matter most.
To do a keyword gap analysis, you simply compare the visibility of each company for a given keyword. The company with the higher visibility is winning the visibility battle for that keyword.
For example, if you were to compare the visibility of Company A and Company B for the keyword “widgets”, you would find that Company A has a visibility of 70% and Company B has a visibility of 30%. This means that Company A is more visible than Company B for the keyword “widgets”.
Conducting a keyword gap analysis can help you to improve your own visibility and beat your competition.
Find your main ‘money’ keywords
Use a keyword research tool to find the main keywords related to your topic. In this case, some relevant keywords could be ‘Miami’, ‘Kansas’, ‘basketball’, ‘game’.
Once you have your list of keywords, use them in your title and throughout your article to increase your chances of ranking in search engines.
Technical SEO is the process of improving the visibility of a website in search engines through the use of URL structure, meta tags, sitemaps, and more. Technical SEO can be a complex and time-consuming process, but it is essential for any website that wants to rank high in the search engines.
Leverage “Inspect URL” feature in GSC
The “Inspect URL” feature in Google Search Console (GSC) is a powerful tool that allows you to submit a URL to Google for indexing and check for any issues that might be preventing the URL from being indexed.
To use this feature, simply enter the URL you want to check in the “Inspect any URL on your website” box and click the “Submit for Indexing” button. If there are no problems with the URL, you will see a message saying “URL is on Google.” If there are any issues, you will see a list of them along with some troubleshooting tips.
This feature is especially useful for troubleshooting why a certain page is not appearing in search results, as it can help you identify if the issue is with the page itself or with how Google is indexing it.
Ensure your website is mobile-friendly
The vast majority of internet searches are now performed on mobile devices, so it’s essential that your website is optimised for smaller screens. Google’s ‘Mobile-Friendly’ test is a good place to start – simply enter your website’s URL and Google will flag up any areas that need improvement.
Some key mobile optimization tips include:
– Use a responsive design: This ensures that your website adapts to the device it’s being viewed on, whether that’s a smartphone, tablet or desktop computer.
– Optimize your images: Large images can take a long time to load on a mobile device, so make sure they are as small as possible without compromising quality. You can do this using an image compression tool like TinyPNG.
– Minimize HTTP requests: Each time a user visits your website, their browser has to request all of the individual files that make up the page (e.g., HTML, CSS, images). This can add up to a lot of requests, so reducing them where possible will help speed up your page.
– Use caching: Caching stores certain files locally on a user’s device so that they don’t have to be downloaded every time they visit your site. This can really help improve performance, especially for returning visitors.
Check your site’s loading speed
Slow sites frustrate users and hurt your business. Web users expect sites to load quickly, and they won’t hesitate to leave if yours doesn’t.
A slow website can negatively impact your search engine ranking, since Google considers site speed as a ranking factor. A recent study found that reducing page load time from 8 seconds to 2 seconds could increase conversion rate by 74%!
Fortunately, there are a number of tools you can use to check your site’s loading speed and get tips on how to improve it. Google’s PageSpeed Insights is one of the most popular options. Simply enter your URL and click “Analyze.” You’ll see your page’s loading speed for mobile and desktop devices, as well as tips on how to improve it.
On-page and Content
On-page and content are two important factors in search engine optimization (SEO). On-page optimization refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Content, on the other hand, is the actual information that appears on those web pages, such as text, images, and videos.
While both on-page and content optimization are important for SEO, they serve different purposes. On-page optimization helps search engines understand what your web page is about so that it can rank it accordingly. Content optimization, on the other hand, helps make your web page more relevant and useful for users who are searching for specific terms.
If you want to improve your SEO, you need to focus on both on-page and content optimization. Here are some tips for doing both:
– Make sure your title tags are unique and descriptive
– Use keywords throughout your page, including in the title, headings, and body text
– Optimize your images by including keywords in the file names and alt text
– Use external links to improve the PageRank of your pages
– Write original and compelling content that is relevant to your target audience
– Conduct keyword research to find out what terms people are searching for related to your business or industry
– Use those keywords throughout your content, including in the title, headings, and body text
Find and fix duplicate or missing meta descriptions
While most people focus on improving their title tags and meta descriptions for the purpose of better click-through rates in the SERPs, there’s another, often forgotten, benefit to having unique and descriptive title tags and meta descriptions: avoiding duplicate content penalties.
If you have multiple pages with the same or similar title tags and meta descriptions, you’re at risk of being penalized by Google for having duplicate content. Not only is this bad for your search engine rankings, but it can also result in a loss of traffic to your website.
To avoid duplicate content penalties, make sure that each page on your website has a unique title tag and meta description. If you’re not sure how to do this, you can use a tool like Screaming Frog to check for duplicates.
It’s important to have only one H1 tag per page, as multiple H1 tags can confuse Google and other search engines. If you find that you have more than one H1 tag on a page, you can Fix it by doing the following:
-Remove all but one of the H1 tags from your code
-If you have multiple H1 tags in your content, use CSS to hide all but one of them
-If you’re using a WordPress theme, make sure that only one H1 tag is being output by the theme
Off-page SEO is the process of optimizing a website for better search engine rankings. The main aim of off-page SEO is to build links that point back to your website. This is done by optimizing your website content, getting high-quality backlinks, and social media engagement.
Analyze your competitor’s link profile
Off-page SEO is vital to any website’s ranking in search engines. By examining your competitor’s link profiles, you can get a good idea of what links you should be aiming for.
There are a few things to look for when analyzing a link profile:
-The total number of links: A competitor with a large number of links is likely to have strong off-page SEO.
-The quality of the links: Links from high-quality websites will carry more weight than links from lower-quality websites.
-The anchor text of the links: Anchor text is the text that is used to link to a website. The anchor text should be relevant to the website it is linking to.
-The age of the links: Older links are usually more valuable than newer links.
Conduct a link intersect analysis
A link intersect analysis is a great way to find opportunities for link building. By analyzing the link profiles of your competitors, you can identify sites that are linking to multiple competitors, but not to you. These are prime targets for your link building outreach efforts.
To conduct a link intersect analysis, you’ll need a tool like Majestic or ahrefs. Once you have a list of your competitors, enter their domains into the tool one at a time and export the list of links for each site. Then, upload all of the exported files into a spreadsheet and delete any duplicates.
Next, create a new column for each competitor. In each column, mark each link as “1” if the competitor has that link, or “0” if they don’t. When you’re finished, your spreadsheet should look something like this:
Competitor 1 | Competitor 2 | Competitor 3 | Your Site
1 | 1 | 0 | 0
0 | 1 | 1 | 0
1 | 0 | 1 | 0
0 | 1 | 1 | 0
1 | 0 | 0 | 1
Now, sort the spreadsheet by the number in each column (in ascending order). This will group all of the sites that are linking to multiple competitors at the top of the sheet. These are your ideal targets for link building outreach!
Target your competitors’ broken backlinks
Your competitors’ broken backlinks are a great opportunity for you to improve your own SEO. By targeting their broken backlinks, you can not only improve your own ranking, but also potentially steal some of their traffic.
Here’s how to find your competitors’ broken backlinks:
1. Use a tool like Majestic or ahrefs to find your competitor’s backlinks.
2. Check each of the links to see if it’s broken.
3. If it is, contact the website owner and ask them to update the link.
4. Once they update the link, you should see an improvement in your own ranking.